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Loki Salon

Loki is a hairdressing salon in Kew, Victoria owned by Ruary Macdonald. He opened in 2013 after years of having worked for others. Referencing Ruary’s salon vision of a minimalist Scandinavian design, I designed the identity to focus on the subtle details in the finishing. The project comprised of shop front signage, business cards, gift vouchers and appointment cards.