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The Alimental Sage describes the possession of the intuitive wisdom needed to nourish oneself in health and life. An identity created for Camilla Ferraro, a Melbourne nutritionist who has built a strong community around her food & lifestyle blog featuring recipes, stories and travel guides. Camilla briefed an identity which was nostalgic, slightly rustic and with a sense of strength. The design response was created using custom crafted hand lettering accompanied by a collection of line drawn illustration.